Huntrex Blog | App, Website and Marketing News & Insights

App vs Website

delta@huntrex.com (Mitch Hunt) — Wed, 04 Dec 2024 16:52:13 GMT

The age-old question is: do I need an app or a website?

(Maybe to someone, somewhere.) You’ve probably heard that every business needs a website, but what about an app? What’s the difference? Is it more expensive? How is it done? In this post, I will try to demystify websites and apps, illustrate the pros and cons of each, and give example situations of when to use an app vs. a website, and vice versa.

So let’s start at the beginning. In simple language, what is a website, what is an app, and how do they compare?

In simplest terms, a website is accessed on demand by entering a domain (www.example.com) into a web browser on a supported device. It is downloaded from a web server every time you visit the site (some files are cached, but again we are keeping this simple). Many devices support browsing the web—including desktops, laptops, netbooks, tablets, phones, and other devices. Websites had to adapt to function correctly on all these screen and interaction types. Websites went from static pages in a fixed design that only few would access to a dynamic and flexible property that has changed our business and personal lives forever. You have probably witnessed, or even have, a website that has failed the test of time. I’m talking about the buggy, insecure, outdated, desktop-only site that takes a wizard to update (which may explain why it hasn’t been updated in years). Having an outdated website can become a bigger liability than not having one at all. Modern sites use “responsive design” techniques to automatically shift the site design depending on device type. Making updates has also become much easier, and the possible uses and functionality of websites have expanded dramatically. Websites have become the gold standard avenue for businesses to market, engage and sell to customers.

So what about apps?

“Apps are expensive and difficult to build & maintain.” I’ve heard more times than I care to count. While apps require special processes and involve multiple distribution channels (think Google Play and Apple’s App Store), apps aren’t necessarily out of reach and, in fact, can be the perfect tool in many situations. Once installed, apps are highly visible and instantly accessible on the user’s phone. Apps also benefit from superior location-based features, notification capabilities, and offline usage. Apps work especially well for tourism/location directories, article publication, news, community/chat, company intranet, and many other situations. Your app can be free to use–or you can charge for the app or offer in-app subscriptions. With the right partner, companies can produce an app faster, easier, and less expensive than they imagined.

Technology is ever-changing. There’s a new kid on the block you may want to meet.

Have you ever heard of Progressive Web Apps (PWA)? This relatively new technology treats a website like a mobile app. You won’t find PWA on the app store. PWAs can be accessed on any web browser without installing anything, although they can be easily added to your home screen for future use. It may seem like PWA is the answer, but it’s likely more complicated than that. As with any emerging technology, it has a place but also has many variables and won’t serve every situation. To make things even more complicated, in some cases it is possible to adapt websites or native apps to progressive web apps.

So which is better for you?

That depends. Your goals and unique situation will dictate what is needed. A website is crucial and may take priority from a marketing perspective. Depending on your situation, an app or PWA may fit your needs perfectly. In many cases, it is best to consult an expert. We would be glad to answer your questions and make a recommendation. Huntrex offers website , app , and PWA management .

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The Importance of Mobile-Friendly Websites

delta@huntrex.com (Mitch Hunt) — Mon, 24 Jun 2024 11:30:00 GMT

With the increasing dominance of mobile devices, mobile-friendly websites are a must.

In this post, we will explore the importance of responsive design for business websites and how it can benefit both the business and its target customers.

1. Enhanced User Experience

A responsive website adapts to different screen sizes and resolutions, providing a seamless user experience across all major device types. This means that whether a potential customer is accessing the website from a desktop computer, smartphone, or tablet, they will have a consistent and user-friendly experience. A positive user experience leads to increased engagement, longer visit durations, and higher chances of conversion.

2. Improved Search Engine Rankings

Search engines like Google prioritize mobile-friendly websites in their search results. Having a mobile-responsive design can significantly impact a business's visibility online. By optimizing the website for mobile devices, companies can improve their search engine rankings, making it easier for potential customers to find them.

3. Increased Reach and Accessibility

With the majority of internet users accessing websites through mobile devices, having a mobile-responsive design ensures that your website is accessible to a broader audience. By catering to mobile users, you can reach potential customers who prefer to browse and make purchases on their smartphones or tablets. This increased reach can lead to higher website traffic, more leads, and, ultimately, more sales.

4. Competitive Advantage

In today's competitive market, having a mobile-responsive website is no longer an option but a necessity. Small businesses that invest in mobile-friendly websites gain a competitive edge over competitors that have not yet optimized their websites for mobile devices. By providing a seamless mobile experience, small businesses can differentiate themselves and attract more customers.

5. Faster Page Load Times

Mobile websites are designed to load quickly on mobile devices, ensuring a smooth and efficient browsing experience. Slow-loading websites can frustrate users and lead to high bounce rates. By optimizing your website for mobile devices, you can ensure that potential customers can access your content quickly, increasing the chances of engagement and conversion.

In today's mobile-driven world, having a responsive website is essential for small businesses. It enhances the user experience, improves search engine rankings, increases reach and accessibility, provides a competitive advantage, and ensures faster page load times. Small businesses that invest in mobile-friendly websites are more likely to attract new customers and sales.

Huntrex can help you optimize your business website for mobile devices. Contact us today for a free consultation and a mobile-optimized website that drives results.

The Importance of Website User Experience

delta@huntrex.com (Mitch Hunt) — Mon, 27 May 2024 11:30:00 GMT

A well-designed website is not only visually appealing but also plays a significant role in attracting and retaining customers.

One of the critical factors that can make or break a website's success is user experience (UX). In this post, we will explore the importance of user experience for small business websites and how it can positively impact their growth and success.

1. Understanding User Experience

User experience refers to a visitor's overall experience while interacting with a website. It encompasses various aspects such as ease of navigation, visual design, content readability, page loading speed, and responsiveness across different devices. A positive user experience ensures visitors can easily find the information they need, engage with the website, and ultimately convert into customers.

2. Building Trust and Credibility

Establishing trust and credibility is essential for small businesses. A well-designed website with a seamless user experience can help build trust among potential customers. When visitors have a positive experience on a website, they are more likely to perceive the business as professional, reliable, and trustworthy. This can significantly impact their decision to engage with the company further, whether it's making a purchase, submitting an inquiry, or signing up for a newsletter.

3. Enhancing Customer Satisfaction

User experience directly influences customer satisfaction. A website that is easy to navigate, loads quickly, and provides relevant and valuable content creates a positive impression on visitors. When customers have a satisfying experience on a website, they are more likely to stay longer, explore more pages, and return in the future. This can lead to increased customer loyalty and repeat business, which is crucial for the long-term success of small businesses.

4. Improving Conversion Rates

A well-designed website with a focus on user experience can significantly improve conversion rates. Small businesses can guide visitors toward desired actions, such as making a purchase or filling out a contact form, by optimizing the user journey, simplifying access to information, and providing clear calls to action. A seamless user experience reduces friction and increases the likelihood of visitors converting into customers, ultimately driving business growth.

5. Mobile-Friendly Experience

With the increasing use of smartphones and tablets, having a mobile-friendly website is no longer optional but a necessity. Small businesses need to ensure that their websites provide a seamless user experience across different devices and screen sizes. A mobile-friendly website improves user experience and positively impacts search engine rankings, as search engines (such as Google) prioritize mobile-friendly websites in their results.

In today's competitive online landscape, small businesses cannot afford to overlook the importance of user experience for their websites. A well-designed website with a seamless user experience can build trust, enhance customer satisfaction, improve conversion rates, and ultimately drive business growth. By investing in user experience, small businesses can differentiate themselves from their competitors and create a positive online presence that attracts and retains customers.

Huntrex specializes in creating user-centric websites and apps that prioritize user experience. Contact us today to discuss how we can help your small business thrive online.

Creating Engaging Videos for Small Business Success

delta@huntrex.com (Mitch Hunt) — Mon, 29 Apr 2024 11:15:00 GMT

Video has become an increasingly powerful tool.

With the rise of social media platforms and the growing popularity of video-sharing websites, small businesses now have the opportunity to leverage video to enhance their brand awareness, engage their audience, and ultimately drive business growth. Today, you will discover the benefits of incorporating video into your small business marketing strategy and provide practical tips for creating compelling videos that resonate with your target audience.

The Power of Video

Video uniquely conveys information, emotions, and stories in a visually captivating and easily accessible format. Here are some key reasons why small businesses should consider leveraging video content:

Increased Engagement
Studies have shown that video generates higher engagement rates than other forms of content. By incorporating videos into your marketing efforts, you can capture your audience's attention, increase their time spent on your website or social media platforms, and encourage them to take action.
Improved Brand Awareness
Video has the potential to go viral and reach a wider audience, allowing businesses to increase their brand visibility and awareness. Engaging videos that resonate with viewers can lead to organic sharing, expanding your reach beyond your immediate network.
Enhanced Communication
Videos enable businesses to effectively communicate their brand message, showcase products or services, and establish a personal connection with their audience. You can build trust and credibility with potential customers by visually demonstrating the value and benefits of your offerings.

Types of Videos

Businesses have countless video styles they can harness. Here are some popular types of videos that can effectively engage your target audience:

Explainer Videos
These videos provide a concise and engaging overview of your products or services, explaining how they solve a specific problem or meet a particular need. Explainer videos can be used on your website's homepage, landing pages, or social media platforms to introduce your business to potential customers.
Customer Testimonials
Testimonial videos featuring satisfied customers can be a powerful tool for building trust and credibility. By showcasing real people who have benefited from your products or services, you can instill confidence in potential customers and encourage them to choose your business over competitors.
Behind-the-Scenes
Offering a glimpse into your business's day-to-day operations can humanize your brand and create a sense of authenticity. Behind-the-scenes videos can showcase your team, highlight your company culture, or provide a sneak peek into the process of creating your products or services.
How-To Videos
Educational and instructional videos can position your business as an expert in your industry. By providing valuable tips, tutorials, or step-by-step guides related to your products or services, you can establish yourself as a trusted resource and attract potential customers seeking solutions to their problems.

Tips for Creating Compelling Video Content

To ensure your video resonates with your viewers, consider the following tips:

Know Your Audience
Understand your target audience's demographics, preferences, and pain points. Tailor your video content to address their specific needs and interests.
Keep it Concise
Attention spans are short, so keep your videos concise and to the point. Focus on delivering your message effectively within a short timeframe.
Tell a Story
Engage your audience by telling a compelling story that connects with their emotions. Stories have the power to captivate viewers and leave a lasting impression.
Make it Accessible
Use subtitles or captions to make your content accessible to a broader audience.

It can be wise to include video in your marketing strategy. By leveraging the power of video, you can engage your audience, increase brand awareness, and ultimately drive business growth. Remember to create informative, visually appealing videos tailored to your viewers' preferences. With the right approach, video content can help grow your business.

Contact Huntrex today to discuss how we can elevate your business's online presence .

Nebraska Childcare Initiative

delta@huntrex.com (Mitch Hunt) — Thu, 25 Apr 2024 16:35:16 GMT

Announcement: Huntrex to Lead in Innovative Nebraska Childcare Initiative

We stand before a significant opportunity to directly counteract a pressing community and economic problem in Nebraska – the shortage of childcare and early childcare services. When parents do not have access to reliable childcare, the workforce suffers, businesses grapple with reduced manpower, and the local economy faces a detrimental domino effect. Collaboration between Huntrex and Neligh Economic Development has resulted in the undertaking to create a powerful online childcare provider directory. The pilot release of this childcare directory will initially cover the Neligh, NE area, with the potential to expand throughout the state and beyond. This portal will supply detailed provider information and simplify the process for parents in need. By helping fund the development, publication, and ongoing costs of this indispensable resource, you will be filling a critical gap in community services and fostering a healthier economic environment.

What sets this project apart is its comprehensive approach to addressing both quality of care and ease of access for working parents. Our platform will feature secure login and account management, advanced search and filtering capabilities, childcare provider reviews, and will facilitate multiple communication channels – all tailored to create a reliable and trusted ecosystem for childcare. As we consider the future growth, our vision encompasses managed provider profiles to aid those who may have limited time or technical know-how, and expanding support networks that add value beyond the childcare directory. Financial support is vital in transforming this ambitious blueprint into a fully operational, state-wide service that will uplift not just the local ecosystem in Nebraska but set a benchmark for childcare solutions. Partnerships with local and state organizations will make this initiative a reality. It's time to empower parents, help local businesses, and lay the groundwork for children's success across Nebraska.

For more information, please contact Lauren at 402-887-4447 or lauren@neligh.org or contact Huntrex at info@huntrex.com .

Analyzing and Adjusting Your Online Strategy

delta@huntrex.com (Mitch Hunt) — Mon, 25 Mar 2024 11:30:00 GMT

Adjusting your online strategy can increase brand awareness, engagement, and sales.

With increasing competition and evolving consumer preferences, businesses must analyze and adapt their online strategy to achieve differentiation.

1. Understanding the Target Audience

One of the first steps in developing an effective online strategy is understanding the target audience. Businesses should identify their ideal customers' preferences and online behavior. Companies can gain valuable insights into their target audience's needs and expectations by analyzing data and conducting market research. This information can then be used to tailor online strategies to better appeal to the target audience.

2. Keeping Up with the Latest Trends

The digital landscape constantly evolves, with new technologies and trends emerging regularly. Small businesses need to stay updated with these changes to ensure their online strategies remain relevant and effective. Companies can identify new opportunities by analyzing industry trends, monitoring competitors, and adjusting their approach. This adaptability is crucial for staying ahead in the competitive online marketplace.

3. Measuring and Analyzing Performance

Analyzing performance can help businesses determine what is working and what needs improvement. By tracking key performance indicators (KPIs) such as website traffic, conversion rates, and social media engagement, businesses can gain insights into the effectiveness of their strategies. This data-driven approach allows businesses to make informed decisions and optimize their online presence for better results.

4. Adapting to Changing Consumer Behavior

Consumer behavior is constantly evolving, especially in the digital realm. Small businesses need to adapt their online strategies to meet the changing expectations of their target audience. For example, with the rise of mobile usage, companies must ensure their websites are mobile-friendly and optimize their strategies for mobile platforms. Businesses can better engage with their audience and drive conversions by analyzing consumer behavior and adjusting strategies accordingly.

5. Leveraging Social Media

Social media is a powerful tool for building connections online. Companies can gain insights into their audience's preferences and interests by analyzing social media metrics and engagement. This information can be used to create targeted content and engage with customers effectively. Additionally, social media platforms allow businesses to adjust their strategies in real-time based on customer feedback and trends.

Analyzing and adjusting your online strategy is important for the success of your small businesses. You can optimize your online presence and achieve your goals by understanding your target audience, keeping up with trends, measuring performance, adapting to changing consumer behavior, and leveraging social media. Huntrex can help your business build a website or app that leverages your online strategy to increase brand awareness, engagement, and sales. Don't miss the opportunity to stay ahead in the digital world – start building your online strategy today!

The Power of Cultivating an Email List for Small Businesses

delta@huntrex.com (Mitch Hunt) — Mon, 26 Feb 2024 12:30:00 GMT

With social media platforms and online advertising dominating today's marketing landscape, it's easy to overlook the power of email marketing.

However, cultivating an email list can be a game-changer for small businesses looking to connect with their target audience, build brand loyalty, and drive conversions. In this post, you will discover the benefits of cultivating an email list and how it can help small businesses thrive in a competitive market.

1. Building a Direct Line of Communication

Email marketing provides a direct and personal way to communicate with your audience. By cultivating an email list, small businesses can establish a direct line of communication with their customers, allowing them to deliver targeted messages, promotions, and updates straight to their inboxes. Unlike social media algorithms or search engine rankings, email marketing ensures your message reaches your audience without intermediaries.

2. Increased Reach and Engagement

Email marketing allows small businesses to reach a wider audience and engage with their customers on a more personal level. Companies can expand their reach beyond their website visitors and social media followers by collecting email addresses through various channels, such as website sign-ups, lead magnets, or in-store promotions. With a well-crafted email campaign, small businesses can nurture relationships, provide valuable content, and encourage engagement with their brand.

3. Cost-Effective Marketing Strategy

For small businesses with limited marketing budgets, cultivating an email list is a cost-effective strategy that can deliver a high return on investment. Email marketing is relatively inexpensive compared to traditional advertising methods. With the right email marketing platform, companies can automate campaigns, segment their audience, and track the effectiveness of their email marketing efforts.

4. Targeted and Personalized Messaging

One of the critical advantages of cultivating an email list is the ability to deliver targeted and personalized messages to your audience. By segmenting your email list based on demographics, interests, or past purchase behavior, small businesses can tailor their messages to specific customer groups. This level of personalization not only increases the relevance of your emails but also enhances customer engagement and conversion rates.

5. Building Brand Loyalty and Trust

Email marketing allows small businesses to develop and nurture customer relationships over time. By consistently delivering valuable content, exclusive offers, and personalized recommendations, businesses can establish themselves as trusted authorities in their industry. This builds brand loyalty and encourages repeat business, as customers feel valued and connected to the brand.

Cultivating an email list is a powerful marketing strategy that can significantly benefit small businesses. By building a direct line of communication, increasing reach and engagement, and delivering targeted and personalized messages, businesses can drive conversions, build brand loyalty, and ultimately achieve their marketing goals. With the right email marketing strategy and tools, small businesses can harness the full potential of email marketing and stay ahead in today's competitive market.

Boosting Mobile App Engagement: Strategies and Best Practices

delta@huntrex.com (Mitch Hunt) — Wed, 31 Jan 2024 12:30:00 GMT

Mobile apps have become an essential tool for small businesses to engage with their customers and drive growth.

However, simply having a mobile app is not enough. Small businesses need to focus on app engagement to realize its full potential. This post will explore practical ways companies can increase user engagement and drive success through mobile apps.

1. Understand Your Target Audience

Before developing your app, it is crucial to understand your target audience. Identify your target user's preferences, needs, and pain points. This knowledge will enable you to tailor your app's features and content to meet their expectations, ultimately driving higher engagement.

2. Create a User-Friendly Interface

A user-friendly interface is critical to keeping users engaged with your app. Ensure your app's design is intuitive, visually appealing, and easy to navigate. An efficient design will promote positive user experiences and repeat use.

3. Customized Features and Functionality

Apps can engage visitors and drive interaction with a wide range of available features. From advanced mapping for tourism destinations to audio streaming for radio stations, the possibilities are endless. Restaurants can utilize coupons and deals to draw customers in, while event calendars allow venues to promote upcoming shows or festivals. Community apps have communication features that enable users to connect, build relationships, and stay engaged with the app. By taking advantage of these powerful features, businesses can create a vibrant digital environment that keeps users coming back for more.

4. Offer Incentives and Rewards

Implementing a rewards program or offering incentives can significantly increase user engagement. Consider incorporating features like loyalty points, exclusive discounts, or special promotions within your app. These incentives encourage users to return to your app and foster a sense of loyalty and advocacy.

5. Push Notifications and In-App Messaging

Utilize push notifications and in-app messaging strategically to keep users engaged and informed. Send personalized notifications about new features, updates, or relevant offers to re-engage users who may have become inactive. However, be mindful of not overwhelming users with excessive notifications, as it may lead to app abandonment.

Technology has revolutionized how organizations interact with customers, and mobile apps are at the forefront. To achieve your full potential, it's not enough to just 'have an app.' Focus on app engagement and work towards making an app that customers find intriguing and user-friendly—one they come back to frequently. Embrace this opportunity to create real connections with customers and stand out from the competition, as the customer relationships you form can drive your growth and success. Contact Huntrex to learn more about developing your app . Get creative with your approach, and watch your app take flight!

Leveraging Social Media Strategically for Small Business Success

delta@huntrex.com (Mitch Hunt) — Thu, 18 Jan 2024 12:30:00 GMT

Social media has become an integral part of our lives.

It has transformed the way we communicate, connect, and consume information. For small businesses, leveraging social media strategically can be a game-changer, providing opportunities for growth, brand awareness, and increased customer engagement. Today, you will learn some best practices and effective strategies for harnessing the power of social media.

1. Understand Your Target Audience

Before diving into social media marketing, it is crucial to have a clear understanding of your target audience. Identify their demographics, interests, and online behavior. This knowledge will help you tailor your content and messaging to resonate with your audience, increasing the chances of engagement and conversion.

2. Choose the Right Social Media Platforms

Not all social media platforms are created equal. Each forum has its unique user base and features. Choosing the platforms that align with your target audience and business objectives is essential. For example, if you target a younger demographic, platforms like Instagram and TikTok might be more effective, while LinkedIn may be suitable for B2B businesses.

3. Develop a Consistent Brand Voice

Consistency is vital in building a solid brand presence on social media. Develop a consistent brand voice that reflects your business values and resonates with your target audience. This includes using consistent visual elements, tone of voice, and messaging across all social media platforms. Consistency builds trust and helps in creating a recognizable brand identity.

4. Create Engaging and Valuable Content

Creating engaging and valuable content is essential to capture your target audience's attention. Share informative blog posts, industry insights, tips, and tutorials that provide value to your audience. Use a mix of text, images, videos, and infographics to make your content visually appealing and shareable. Encourage user-generated content and actively engage with your audience through comments and direct messages.

5. Utilize Social Media Advertising

While organic reach on social media is valuable, utilizing social media advertising can significantly amplify your reach and engagement. Platforms like Facebook, Instagram, and LinkedIn offer robust advertising tools that allow you to target specific demographics, interests, and behaviors. Invest in targeted ads to reach a wider audience and drive traffic to your website or landing pages.

6. Monitor and Analyze Performance

Regularly monitor and analyze the performance of your social media efforts. Use analytics tools provided by the social media platforms or third-party tools to track key metrics such as reach, engagement, click-through rates, and conversions. This data will help you understand what is working and what needs improvement, allowing you to refine your social media strategy for better results.

7. Engage and Interact with Your Audience

Social media is more than just a one-way communication channel. It is an opportunity to engage and interact with your audience. Respond to comments, messages, and mentions promptly. Show appreciation for positive feedback and address any concerns or complaints promptly and professionally. Building genuine connections with your audience fosters loyalty and advocacy.

Leveraging social media strategically can be a golden opportunity for small businesses. By understanding your target audience, choosing the right platforms, developing a consistent brand voice, creating engaging content, utilizing social media advertising, monitoring performance, and actively engaging with your audience, you can unlock the full potential of social media for your business. Embrace the power of social media and watch your small business thrive in the digital landscape.

The Power of Customer Reviews and Testimonials for Small Businesses

delta@huntrex.com (Mitch Hunt) — Mon, 27 Nov 2023 12:30:00 GMT

Consumers have a wealth of information at their fingertips, making customer reviews and testimonials a powerful tool for small businesses.

These testimonials provide social proof and can significantly influence potential customers' purchasing decisions. Today, we will explore the importance of customer reviews and testimonials and how small businesses can leverage them to drive growth and success.

Building Trust and Credibility

Customer reviews and testimonials serve as social proof, demonstrating that your products or services have been tried, tested, and approved by actual customers. When potential customers see positive reviews and testimonials, it builds trust and credibility in your brand. According to a study by BrightLocal , 91% of consumers trust online reviews as much as personal recommendations. By showcasing positive experiences from satisfied customers, small businesses can establish themselves as trustworthy and reliable.

Increasing Conversion Rates

Customer reviews and testimonials have a direct impact on conversion rates. According to a study by Spiegel Research Center , displaying reviews can increase conversion rates by up to 270%. When potential customers see positive feedback from others who have already purchased from your business, it creates a sense of confidence and reduces the perceived risk of making a purchase. Prominently featuring customer reviews and testimonials on your website and other marketing channels can significantly boost your conversion rates.

Enhancing SEO and Online Visibility

Customer reviews and testimonials can also improve your search engine optimization (SEO) efforts. Search engines like Google consider customer reviews as fresh and relevant content, which can help improve your website's visibility in search results. When customers leave reviews, they often include keywords and phrases related to your business, which can further enhance your SEO efforts. Small businesses can improve their online visibility and attract more organic traffic by encouraging customers to leave reviews and testimonials.

Providing Valuable Feedback

Customer reviews and testimonials not only benefit potential customers but also provide valuable feedback for small businesses. By listening to what customers say, companies can gain insights into their strengths and weaknesses, identify areas for improvement, and make informed business decisions. Additionally, positive reviews and testimonials can motivate employees, boosting morale and reinforcing the value of their work.

Leveraging Social Media and Influencer Marketing

In today's social media-driven world, customer reviews and testimonials can be shared and amplified through various platforms. Small businesses can leverage social media channels to showcase positive reviews and testimonials, reaching a wider audience and increasing brand awareness. Additionally, collaborating with influencers who align with your brand values can further amplify the impact of customer reviews and testimonials, reaching a larger and more targeted audience.

In conclusion, customer reviews and testimonials are a powerful tool for small businesses. They build trust and credibility, increase conversion rates, enhance SEO efforts, provide valuable feedback, and can be leveraged through social media and influencer marketing. By actively encouraging and showcasing customer reviews and testimonials, small businesses can grow their online presence, attract more customers, and ultimately drive growth and success.

Search Engine Optimization (SEO) for Small Business Success

delta@huntrex.com (Mitch Hunt) — Thu, 09 Nov 2023 12:15:00 GMT

With millions of websites competing for attention, it can be challenging for small businesses to stand out.

This is where Search Engine Optimization (SEO) comes into play. Today, we will explore the benefits of SEO for small businesses and how it can help drive organic traffic, increase brand visibility, and ultimately boost your business's success.

1. Increased Organic Traffic

One of the primary benefits of SEO is its ability to drive organic traffic to your website. When potential customers search for products or services related to your business, SEO enables your website to appear prominently in search engine results. By optimizing your website's content, keywords, meta tags, and backlinks, you can attract more visitors who are actively searching for what you offer. This targeted traffic has a higher chance of converting into leads and customers, ultimately increasing your revenue.

2. Improved Brand Visibility

Building brand visibility is essential for small businesses in today's competitive market. SEO helps your website rank higher in search engine results, making it more visible to potential customers. When your website consistently appears on the first page of search results, it establishes trust and credibility in the eyes of your target audience. Increased visibility drives more traffic and enhances brand recognition, leading to long-term growth and success.

3. Cost-Effective Marketing

Compared to traditional marketing methods, SEO is a cost-effective strategy for small businesses. While paid advertising can be effective, it often requires a significant budget. SEO, on the other hand, allows you to reach a wider audience without breaking the bank. By optimizing your website and creating high-quality content, you can attract organic traffic for an extended period, reducing your reliance on paid advertising. This cost-effective approach makes SEO ideal for small businesses with limited marketing budgets.

4. Targeted Audience Reach

SEO enables small businesses to target specific audiences based on their search intent. By understanding the keywords and phrases potential customers use when searching for products or services, you can tailor your website's content to match their needs. This targeted approach ensures that your website appears in front of the right audience at the right time, increasing the likelihood of conversions. By reaching the right people, you can maximize your marketing efforts and achieve higher returns on investment.

5. Long-Term Results

Unlike some marketing strategies that provide short-term results, SEO offers long-term benefits for small businesses. While it may take time to see significant improvements, the efforts put into optimizing your website and creating valuable content will continue to yield results over time. By consistently implementing SEO best practices, you can maintain and improve your website's search engine rankings, ensuring a steady flow of organic traffic and sustained business growth.

Search Engine Optimization (SEO) is a powerful tool that can significantly benefit small businesses. Investing in SEO can increase organic traffic, improve brand visibility, reach targeted audiences, and achieve long-term success. As a small business owner, it is essential to recognize the value of SEO and incorporate it into your overall marketing strategy. By doing so, you can position your business for growth, increase brand awareness, and generate more leads. Take the first step toward optimizing your online presence with Huntrex , and watch your small business thrive.

The Power of a Strong Online Presence for Small Businesses

delta@huntrex.com (Mitch Hunt) — Mon, 25 Sep 2023 11:30:00 GMT

Because most consumers turn to the internet to research products and services, having a well-crafted online presence can significantly impact a company's visibility, credibility, and overall success.

We define your online presence as anything that allows potential customers to discover, learn more, or interact with your business online. Your website, social media, online advertising, guest blogging, reviews, and all other online marketing strategies build your online presence. Today, Huntrex will examine why establishing a robust online presence can help you increase brand awareness, engagement, and sales.

1. Enhancing Brand Visibility

Small businesses need to stand out in today's highly competitive market. Building your online presence will allow you to reach a wider audience and increase brand visibility. Small businesses can attract potential customers who may not have discovered them without having a well-designed website, active social media profiles, and engaging content. A strong online presence ensures your brand is visible to prospects at the right time.

2. Building Credibility and Trust

A well-established online presence helps you build credibility and trust with potential customers. When consumers search for products or services, they often rely on information readily accessible online to make informed decisions. A successful online presence will showcase expertise, leverage customer reviews, provide valuable content, and compelling calls to action. Once you have established a high degree of trust and confidence with potential customers, they are more likely to choose you over more established competitors.

3. Expanding Customer Reach

Unlike traditional marketing methods, building your online presence has no geographical limitations, allowing you to reach a global audience. With the right digital marketing strategies, businesses can target specific demographics, interests, and behaviors to attract ideal customers. Search engine optimization (SEO), social media marketing, guest blogging, online advertising, and other techniques can help you expand customer reach and tap into new markets, leading to increased sales and growth opportunities.

4. Engaging with Customers

A solid online presence provides a platform to engage directly with your customers. For example, you can interact with your audience through social media, respond to inquiries, and promptly address customer concerns. This level of engagement strengthens customer relationships and provides valuable insights into customer preferences, allowing you to tailor products or services to meet customers' needs.

5. Cost-Effective Marketing

A limited marketing budget is a fact of life for most small businesses. Fortunately, there are many cost-effective methods to promote products or services online. Compared to traditional advertising methods, digital marketing channels such as social media, email marketing, and content marketing provide a high return on investment. Small businesses can create and share engaging content, run targeted advertising campaigns, and track the effectiveness of their marketing efforts in real time, allowing them to optimize their strategies and allocate resources more efficiently.

Establishing a solid online presence is no longer optional for small businesses; it can be essential for survival and growth. Companies can position themselves for success, even in a highly competitive market by improving brand visibility online, building credibility, expanding customer reach and engagement, and more. With the right digital strategy, small businesses can level the playing field and compete with larger competitors, ultimately leading to increased brand awareness, higher engagement, and more sales.

Remember, Huntrex is here to help you build your website and mobile app , two crucial components of your online presence. Contact us today to learn more and take the next steps toward your online success.

Website Redesign 101

delta@huntrex.com (Mitch Hunt) — Thu, 07 Sep 2023 18:35:38 GMT

Is it time for an upgrade?

Maybe your car isn’t as shiny as it used to be, your house is too small, or your website is a dinosaur.

Websites, unfortunately, don’t age like wine. Site content and technology can quickly become outdated, irrelevant, and ultimately, a liability. Maybe your site was never that great. Do yourself, your business and customers a favor with a website upgrade. Let’s examine the basic website redesign process and some best practices.

First, analyze your current website. What do you and don’t you like about it? Does it have any usable content? You can salvage and update some written content from the old site in many cases. The content for the new site should be concise, relevant, accurate, up-to-date, and resonate with your visitors. (Look up my previous post titled “Writing Effective Content” for more information.) There is usually some content writing/editing involved in a website redesign.

Images are crucial to an engaging website. That’s why we should start on your new site with the highest quality pictures possible. Use original or lightly compressed JPG images (or PNG for graphics). We only want to pull photos off the old website when absolutely necessary. Using old site images can result in blurry, blocky, and generally undesirable images. It’s also best to avoid using stock images. If you don’t have any quality images on hand, this might be a good juncture to take some new ones.

Make sure you have a quality copy of your logo. A PNG with transparency is best, but a JPG or converted vector file (such as Illustrator) can also work. If you’re not satisfied with your logo, maybe this would be a good time to consider updating or redesigning your logo.

Start preparing other files, documents, videos, etc. that are relevant to the new website.

Once your content is ready, we need to consider site navigation and page structure. What content should we present on which pages, and how can we design efficient navigation? An effective site requires equal content, business, and visitor considerations.

Every website should be unique, but the ease of use and clarity should always take president over style. Even if they think your site is cool, confused or frustrated visitors are much less likely to convert. Build a useful website of substance. Visitors and search engines will thank you.

If your old site has popular pages that other websites link to: 1. use the same URL for the new page (site.com/samepage) or 2. create URL redirects that will automatically take visitors who click an old link to the new page (site.com/oldpage → site.com/newpage). These two strategies also help search engines update your search listing following the site migration.

When it’s time to launch, log in to your domain registrar and update the DNS records to connect your existing domain to the new website. The website may be live in a few minutes after updating the domain records. Because it may take 24-48 hours for the DNS update to fully propagate across the web, it may be a good idea to wait a few days before announcing your new website.

Once the new site is live, you may cancel your old website hosting service (if applicable). Ensure you have backed up any important files from the site/server before canceling service.

I hope this post helped shed some light on the website redesign process. If you have questions or want to discuss redesigning your website, please email me at start@huntrex.com .

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Writing Effective Content

delta@huntrex.com (Mitch Hunt) — Fri, 11 Aug 2023 14:02:24 GMT

We all want to be engaging, right?

I’ve found that business owners and managers often have a hard time turning their value proposition into words—and understandably so. Marketing is complex, and writing marketing copy is no exception. Here are a few tips to help you write with more confidence and effectiveness.

1. Engage

Don’t drone on robotically about the technical specifications of your business. You don’t want the presenter at your conference to talk to his shoes in monotone about something no one cares about. Instead, be considerate of your audience (or readers). You are passionate about every facet of your business. Not everyone will be. Make it about them, not just you or your business.

2. Benefits. Benefits. Benefits.

Your audience wants to know what’s in it for them. Transform all the details into a concise summary that displays the unique benefits of doing business with you. Your audience may not be (and probably are not) experts in your field, product, or service. Explain why you are the best choice, in terms that your mother or that guy you met at the superstore would understand. Your shovel handles are ¾ inch diameter carbon fiber blended with ISO-853 titanium alloy? (I entirely made that up, by the way.) Don’t let that phrase be your website headline or product introduction. Instead, say something about your shovels being “light as a feather so you can shovel longer” and “stronger than steel so it will last longer.” Then deeper in the content, you can provide more details while still emphasizing the benefits. Some people will care about these details, but most just want the benefits your product or service will provide.

3. Social Proof

Build credibility with customer reviews and quotes. Potential customers want to see that others have had success with your product or service. Ask some of your customers to write a testimonial or review. A photo, first name, and city of the reviewer are optional but helpful. Including their positive evaluation of your business can help persuade someone who may be on the fence. Don’t use doctored or overly generic testimonials. Besides being unethical, fake testimonials can adversely affect your credibility. Always ask for formal permission before using anyone’s personal information in your marketing.

4. Keep it Simple

Sure, you’re smart. But you don’t want to lose people with $10 words and phrases. Instead, target a 6th or 7th-grade reading level. Be concise and use simpler, action words. Avoid passive voice. You can still be creative while maintaining readability. We live in a distracted generation, and keeping your writing simple and to the point will ensure it is understood quickly and accurately.

5. Be Useful

Make your marketing content valuable to your audience. Examples include:

Tips and tricks
Educational articles (like this one)
Use cases
Fun and informative videos
Frequently asked questions
Insider information

If you sell seasonings or a food ingredient, include some delicious recipes. If you’re in a complex industry that your market doesn’t fully understand, demystify it through explainer videos or articles. The opportunities here are endless. If you use creative and relevant content on your website, it is much more likely to be noticed and shared. Who knows—you could be the next viral sensation.

BONUS | The Most Powerful Word in Marketing

You. Yes, you is a powerful word indeed. It is human nature to notice when someone is talking directly to us. Our conversations and relationships become more valuable when someone knows us well and cares about us. Think about your customers in this way. Be authentic and know your audience. Take the time to craft a helpful message that resonates with them. Make them feel like the perfect recipient of your product or service. This is the basis of effective marketing. Maybe even use the word you. Maybe.

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Progressive Web Apps

delta@huntrex.com (Mitch Hunt) — Mon, 24 Apr 2023 18:37:49 GMT

There’s a newcomer on the digital block.

It’s not quite an app, or just another website. Say hello to the Progressive Web App (PWA) . You might call it the hybrid child of a website and app—but of course, it’s more complicated than that. Put on your seat belt as I attempt to demystify the new web territory called the PWA.

So you’re familiar with apps. You visit your phone’s app marketplace, the App Store on iOS, or Google Play on Android. Then you search the marketplace, explore apps, read reviews, etc. This process should end in an app install if you are successful in your search. After installation, the app lives on your phone. It’s convenient, effortless to access, and specific app features are even available even if you lose your internet connection. Apps are geared toward mobile devices with smaller screens.

Compare that with a website . You need to go through a web browser to access a website. The site is accessed on-demand, meaning you need to navigate to its address and re-download the site files on every visit. You can’t add a regular website to your home screen as you would with an app, although you can bookmark pages for future reference. Websites aren’t available for offline viewing—though websites can be accessed instantly without needing to install anything. Modern websites are also optimized for all major device types, from smartphones to desktop computers. Websites are also typically cheaper and easier to publish than apps.

I hope it is obvious now that apps and websites are distinct media and have unique pros and cons. Would it be possible to fuse the benefits and features of websites and apps?

Enter the progressive web app.

For simplicity, think of a progressive web app as a website that’s highly optimized for mobile devices. A PWA “website” employs new technology standards that allow for a more integrated mobile experience. You can access a PWA through a web browser, like a website. A PWA will often be installed on a subdomain of your primary website domain, such as app.domain.com. The PWA is fully functional in your browser, with no installation required. If you want to add the PWA to your device, most browsers offer an option to “install” the PWA. The install process varies by browser and operating system but often involves opening your browser menu and selecting “add to home screen” or “install app.” Once downloaded via your browser, the PWA appears to act like a native app (operating system dependent). It can show up in your list of apps and be added to your home screen for easy access. Certain features of a PWA can be accessed offline. A PWA can also be accessed by multiple device types, including desktop and laptop computers. However, PWA designs and implementations can vary wildly. PWA standards are also still emerging and have mixed support among devices and operating systems, especially older ones.

Let’s look at the best uses cases for each of these tools. A website is great for accessing information or taking action quickly. For example, finding store hours, company information or locations, submitting a contact form, etc. An app becomes more useful for recurring or longer-term use. A tourism or attraction guide, company intranet, news or article source, radio station, and event calendar may benefit from a dedicated app. A progressive web app could potentially serve all of these uses, but at this juncture is often a supplement to native apps and a traditional website.

So how do you build a progressive web app? The internet is starting to take notice of this technology. Some web design and development solutions have already adopted PWAs, though to varying degrees. For example, Huntrex offers two PWA approaches. One enables a standard website to adopt some of the major features of PWA, including an install prompt when visiting the website on a supported browser, a custom app screen icon, title, and splash screen. This can be a great compromise when desktop support is essential, and the budget doesn’t allow for developing a native app. Huntrex can also produce a mobile-first, native PWA that offers all the technology’s features. This native PWA option provides superior social, membership, coupon, and mapping capabilities, as well as app-type features such as push notifications. While the native PWA is created for mobile devices, it also offers full functionality on traditional desktop computers (although design options are limited).

Because progressive web apps are only accessible through a web browser before installation, they bypass app marketplaces like Google Play or the Apple App Store. This can be both a blessing and a curse. While PWAs may be easier and cheaper to launch, you will entirely miss out on app store traffic and searches—which can significantly limit your app’s discovery and growth.

Progressive web apps or similar technology may become standard one day. However, traditional websites and native iOS and Android apps are dominant and not going anywhere soon. In many cases, the best option is to diversify by employing a conventional website and PWA, Android, and iOS apps. Apps can share a design and content management system, reducing development costs and simplifying app updates. It pays to do your research or talk to a professional. A progressive web app may have a place in your strategy but ignore the more established, potentially better-suited options at your peril.

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Omaha Web Design Built for Small Businesses

delta@huntrex.com (Mitch Hunt) — Thu, 08 Dec 2022 22:08:36 GMT

Building Nebraska Brands Through Web Design

Omaha Website Search Engine Optimization & Digital Marketing

With the ever-growing online competition, it is essential for businesses to market their websites. A good online marketing strategy should include social media and search engine optimization.

Huntrex employs the latest technology for Search Engine Optimization (SEO) , which leads to higher search visibility and ranking. We will ensure relevant keywords are naturally written into your site titles and content. We optimize your website's code, structure, content, and metadata to establish maximum visibility and reach to potential customers. We will also guide you through off-page SEO strategies such as local SEO and building backlinks to help you reach your target audience in Omaha and surrounding areas. A Google Ads campaign can also be a useful paid advertising tool.

Having a presence on social media is also essential for businesses today. It’s a great way to promote your website, build relationships with customers, and engage with potential customers. Start by setting up profiles on the most popular social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. Posting content regularly on these platforms will help you to reach more people, build your brand, and make it easier for customers to find you.

It's also about creating quality content . Your site should include information that is useful and relevant to your target audience. It should also be educational and entertaining, so that people keep coming back to your website. An active and informative blog can be an excellent marketing tool. Make sure that the content is original, so that it stands out from the competition.

Huntrex will assist with your digital marketing and content optimization strategy, so you can be confident that your website will perform at its best. With our expertise, you can rest assured that your website will be optimized and marketed properly, giving you the best opportunity for success.

Omaha's Trusted Web Designer & Web Development Agency

As a leading Omaha web design and mobile application development agency, Huntrex is proud to offer our clients custom website and mobile app solutions that are tailored to their individual needs. We use cutting-edge technologies to create modern, user-friendly, accessible, and search engine optimized websites that capture the essence of your business and help you reach your goals. The Huntrex content management system is very simple to use, making website updates a snap. Sell your products online with our e-commerce solution. Our mobile app development services are available for Android, iOS, and Progressive Web Apps (PWA). Additional services such as graphic design or logo design are also available.

We understand that our clients have different needs and budgets. That's why we offer a variety of custom-tailored packages to meet those needs. Whether you're looking for a basic website design or a more complex solution, we have the solution for you.

Receive Your Free Web Design Proposal

Would you like a free website proposal that is tailored to your needs? We recognize that every business is unique, and our website design proposal will be tailored to reflect your goals and objectives. Your proposal will encompass everything from the website design and development to the hosting, domain setup and future management. We will also include a timeline and cost estimate for the project.

At Huntrex, we understand that our clients need more than just a great website design and development solution. That's why we provide a full spectrum of services to help you reach your online goals. We are committed to delivering high-quality services and take client satisfaction seriously – your website is a crucial factor in your business’s success, and we will ensure that your website is attractive, user-friendly, and effective.

From launching a new website to redesigning an existing one or expanding an existing website, we've got you covered. We pride ourselves on delivering exceptional customer service and guarantee that you are in good hands with Huntrex. Get in touch with us today to receive your free web design proposal and get started on your journey to success.

Announcing: The Sandhills Journey Tourism App

delta@huntrex.com (Mitch Hunt) — Mon, 31 Oct 2022 19:55:57 GMT

Nebraska Byway Releases New Tourism App. Powered by Huntrex.

Nebraska's Sandhills Journey National Scenic Byway is now only a tap away, thanks to the Byway's new mobile app. The official Nebraska Sandhills Journey app will serve as a travel guide for Nebraska's Highway 2.

"Exciting things are happening within the Sandhills Journey National Scenic Byway!" said byway president Linda Teahon. "New businesses are opening, and long-standing companies are developing in new and exciting ways. The new Sandhills Journey app will help visitors discover major attractions and hidden gems along the Byway."

The Sandhills are the largest area of stabilized grass-covered sand dunes in the Western Hemisphere encompassing more than 13 million acres (20,312 square miles). The Sandhills equal an area about as large as Vermont, New Hampshire, and Rhode Island combined.

Expansive ranchland, remote landscapes, winding rivers, and the dramatic Sandhills provide an amazing view from Nebraska Highway 2, which stretches from Grand Island to Alliance, NE.

"Two hundred seventy two miles of America's heartland is a sight to behold," added Teahon. "Byway travelers have the opportunity to experience the unique Nebraska Sandhills and its agriculture, history, wildlife, recreation, and natural resources."

Visitors can find meals, lodging, attractions, gas, and an interactive travel guide on the new NE Sandhills Journey app. Attractions include the largest hand-planted forest in the world.

The "Nebraska Sandhills Journey" app is available for download on Google Play for Android and the Apple App Store for iOS devices . A Progressive Web App (PWA) is also available by visiting app.sandhillsjourney.com in a web browser. The app was designed by huntrex.com , a Nebraska-based web and app design company.

Learn more about the Sandhills Journey National Scenic Byway at sandhillsjourney.com or on the Sandhills Journey app.

During the 2022 Bicycle Ride Across Nebraska (BRAN), Rick from Omaha may have said it best, "I have to get to the Sandhills a couple of times a year, or I'm just not right!"

Search Engine Optimization

delta@huntrex.com (Mitch Hunt) — Tue, 03 May 2022 14:04:09 GMT

Search engine optimization

SEO is one of the top buzzwords in the online marketing world. But what does it mean, how is it done, and how much difference does it make? The answer is multi-leveled and has undoubtedly changed over time (maybe even since this post was written). To keep this easy to understand and relevant for longer, I will talk about principles and best practices. Keep these concepts in mind to establish a better relationship with all search engines and maybe even your website visitors (it certainly can’t hurt). This post applies to Google Search, Bing, and other current and future search engines.

Most business owners wish for a “magic bullet” SEO approach that will guarantee higher rankings, more traffic, higher sales, and a golden pony (sorry, I just had to throw that in). The truth is, there isn’t a single, easy trick for search engine success today. Search engines have gotten smart, know how to spot trickery, and use increasingly advanced methods to rank websites.

My first recommendation is to resist the urge to get cute and try every old-school method and Reddit trick to increase rank. At a party of strangers, you can’t slap everyone and expect to instantly be best friends. The same is true of search engines. There is a courtship phase of sorts. The search engine has to decide if you’re the real deal or just artificially trying to get attention.

The key is consistency and relevancy. Provide real, unique content on your website. Focus on your visitor, not the search engine. Search engines want to provide the most relevant results for every search. To do so, they increasingly see websites from a visitor’s perspective. If it’s good for the visitor, it’s probably good for the ranking too. You can’t be all things to all people. Focus on your niche, and provide unique content and an easy user experience. This allows you to provide real value to customers and tips the search engine that you’re an expert in this niche. Your focus could be a product or service, industry in a service area, specialization, etc. Find something that makes you notable among the competition and support this unique value proposition on every page of your site.

Also, think about your domain name (example.com). The best practice is to keep it short, relevant, and memorable. For SEO purposes, it helps to include keywords in the domain name. These can be your business/organization name or other important keywords. So if your business name is Brex Medical in Omaha, NE, a good domain name might be brexmedical.com or brexmedicalomaha.com. Search engines assign significant weight to the domain name, so including important search terms can be beneficial.

Make your website accessible. Don’t include uncompressed images or fancy code-heavy effects (or gasp, ANY Adobe Flash). This not only causes your website to load slowly but will also penalize your search ranking. Ensure your website loads quickly, fully supports mobile devices, is easy to navigate, minimizes the number of clicks required to find information, and supports users with disabilities. I don’t have time to go through all of these today, but this should give you an idea. Use a good, modern website platform , fill out all image alt tags, and generally look at the site through your visitor’s eyes to provide the best possible experience.

Then, ensure your website employs current technology, web standards, and security practices. Think of a website like a living, changing being. It needs to adapt to new standards, best practices, and security vulnerabilities. Make sure updates and plugins are up-to-date. If your site is older, your entire site may be due a refresh. Audit your plugins and services. Are they also adapting to the times and still the best choice for your business? Does your site natively support mobile devices? This is a big one. Search engines will punish your rankings if you aren’t optimized for mobile. Your site should also be secured with SSL encryption. SSL ensures that the visitor’s connection to your website is secure and cannot be intercepted by third parties.

Have you thought about starting a blog? I know it takes your valuable time, and you may not consider yourself a writer. The benefits abound, though. Not only does a blog engage with your visitors and provide helpful information—it will also improve your SEO ranking by providing rich and fresh content to the index. Well-written and targeted blog posts can serve as an excellent source of search engine traffic.

SEO also transcends your website. Do other sites consider you trustworthy and valuable? Search engines scour links across the web. Does an established and highly-ranked site link to yours? Search engines consider this an endorsement for your website. Having high-quality “backlinks” to your website can significantly impact your ranking. Don’t try to cheat the system, though. Having backlinks from only spammy or illegitimate websites won’t help your cause (it may hurt). Focus on quality, perhaps niche, content on your site that would encourage links. Other ideas for encouraging quality backlinks may include: guest writing articles, providing something valuable to web influencers, sending newsworthy information to local media, sponsorships, trades, etc. There are many creative ways to go about this. Just make sure it is legitimate and provides value for both sides.

We have only touched the tip of the iceberg. SEO is complex and ever-changing. I hope this helps demystify the process or provides actionable steps to improve your website rankings. Don’t be afraid to contact me at mitch@huntrex.com with any questions or for recommendations. Enjoy the ride!

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Neligh, NE App

delta@huntrex.com (Mitch Hunt) — Tue, 15 Mar 2022 17:48:24 GMT

Huntrex is helping Neligh, NE celebrate its local history with a new tourism app.

This northeast Nebraska community received a grant from History Nebraska in May 2021 for the creation of an app-based walking tour of Neligh’s downtown historic district, historic attractions, museums, and other tourism related destinations. Some of the planned stops are the Trail of Tears marker, the Old Mill, the Antelope County Museum, the New Moon Theater, White Buffalo Girl’s gravesite, the Pierson Museum, the one-room schoolhouse, and the Saint Peter’s Episcopal Church.

"The City of Neligh is rich in history," said Lauren Sheridan-Simonsen, Director, Neligh Economic Development Office. "Preserving, protecting, and promoting Neligh’s rich history and sharing that history with community members as well as visitors will help others learn about our one-of-a-kind community."

The app is available for download on Google Play for Android devices. The app also uses Progressive Web App (PWA) technology to enable all major device types to access the app, with no app store download required.

Kelli Bacon, the Certified Local Government coordinator with the State Historic Preservation Office at History Nebraska said, "We have seen popular walking tours in other locations, and we hope Neligh’s proves to be just as successful."

The app can be viewed at discover.neligh.or g or downloaded on Google Play . Additional information can be found at www.neligh.org and through the City of Neligh Facebook page and Grow Neligh Instagram page.

Wisdom, Success & Bitcoin

delta@huntrex.com (Mitch Hunt) — Mon, 28 Feb 2022 19:08:12 GMT

Greetings!

I’m Mitch Hunt, the founder and owner of Huntrex. During my ten years with Huntrex, I’ve witnessed our fearless business partners find success in challenges, navigate changing practices and technology, and make significant accomplishments. I love celebrating business and the entrepreneurs that fuel its success. Business, people, and innovation drive Huntrex. We’re in this for you. We’re ready to serve you today, tomorrow, and when cars fly.

Seriously though, times are changing rapidly. We want your business to harness the web to the fullest, seamlessly adapting to business, customer, and technology needs down the road.

What will the device in (on) your hand look like in ten years? What will your business look like? Will Bitcoin still exist? You have enough to think about—don’t worry about the future of your website or app. Huntrex will guide you and your online presence through change and the associated challenges. We can’t guarantee Bitcoin will make you a millionaire, but we will do our best to make sure you always have your best foot forward online.

Small business is the lifeblood of our economy and my personal passion. I want to help you succeed. This blog is written for you. Get ready for easily-digestible tips, tricks, and industry secrets. Don’t be a stranger. Come back regularly for wisdom, success, and riches. Well, at least some of my rambling on online marketing . The rest is up to you.

“Small opportunities are often the beginning of great enterprises.” -Demosthenes

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Taking the Sandhills Journey

delta@huntrex.com (Mitch Hunt) — Sat, 27 Nov 2021 16:28:19 GMT

Huntrex partnered with The Sandhills Journey Scenic Byway in 2017.

This partnership resulted in the production of seven promotional videos, ongoing broadcast of these 30-second videos on local television as PSAs, a byway audio tour CD, and a new byway website . This collective work helped establish the Sandhills Journey as a designation, complete with a virtual guide for those making the 272-mile journey through the Sandhills. The Sandhills Journey Scenic Byway awarded Huntrex the 2017 Friend of the Byway award for the television marketing campaign. Huntrex updated the byway logo when the Sandhills Journey received the national designation in 2021. This partnership is ongoing, with a dedicated app for the byway now in development. The Sandhills Journey National Scenic Byway app will further in byway promotion, as well as trip planning and on-the-road assistance for byway visitors.

The works above help celebrate the byway and the unique qualities of the Nebraska Sandhills. The videos/PSAs each dive into a different topic of the byway or the Sandhills and use voice over and immersive visuals to tell the story of the Sandhills Journey. The on-the-road audio tour gives the visitor a comprehensive, insider perspective of the byway. The byway website introduces visitors to the byway and sandhills, promotes events and attractions, offers self-guided tours, and hosts the byway videos. All of these media work together to tell the unique story of the Sandhills Journey National Scenic Byway.

The byway website equips the site visitor for their future road trip on the Sandhills Journey. The videos, audio tour, and website collectively promote the byway and ensure a fun and successful road trip. Huntrex employed its thorough understanding of the Sandhills, researched best practices, and employed innovative technology to ensure results for the byway and a positive visitor experience.

The Sandhills are often described as a hidden gem in Nebraska. The Sandhills Journey and Huntrex defined success as a positive and much broader understanding of the Nebraska Sandhills. The byway and region will jointly benefit from greater area awareness and tourism opportunities. Supporting businesses and attractions along the byway is an equal priority. Promoting tourism along the byway's 272 miles from Grand Island to Alliance, NE is our foremost goal.